From Kitchen Table to Café: The Next Chapter for Farmers Food at Home & The Paddock Farm Shop
If you’ve followed our journey over the years, you’ll know that this business didn’t start with a grand plan.
It started at a kitchen table in Pembrokeshire.
A Pembrokeshire Food Story Built from the Ground Up
Farmers Food at Home began with a simple idea — to create artisan jams, chutneys and marmalades using quality ingredients, traditional methods and a whole lot of passion.
What started small quickly grew.
Local markets.
Farm shop shelves.
Gift boxes.
Holiday cottage welcome packs.
Online orders.
Community events.
And in 2020, in the middle of uncertainty, we took one of our biggest leaps yet — building The Paddock Farm Shop right here in Pembrokeshire.
That shop became more than a retail space.
It became a meeting point.
A place to support local producers.
A hub for Pembrokeshire produce.
A space filled with dogs, chats, coffee meet ups, seasonal hampers and community spirit.
And now… we’re ready for the next big step.
The Café is Coming ☕
Yes — it’s official.
We are building a café on site at The Paddock Farm Shop.
This isn’t just about adding tables and chairs.
It’s about bringing everything full circle.
We grow it.
We make it.
We sell it.
And now… we’ll serve it too.
Our new café will tie together:
- Farmers Food at Home preserves
- Local Pembrokeshire produce
- Fresh eggs from our own hens
- Seasonal ingredients
- A cosy, welcoming countryside atmosphere
Think:
• Proper coffee
• Poached eggs from our own chickens
• Toasties with our chutneys
• Homemade cakes with our jams
• Healthy yoghurt & fruit bowls
• Dog-friendly vibes
• A space to Rest • Reconnect • Restore
This is more than expansion.
It’s evolution.
Why Now?
Because the business has grown.
Because our customers have grown with us.
Because people don’t just want to shop local — they want to experience local.
Over the last few years, we’ve:
- Expanded into more wholesale outlets
- Built an online store
- Created seasonal campaigns and gift boxes
- Supported holiday cottages with welcome packs
- Taken on Cottage Retreats in Pembrokeshire
- Strengthened local collaborations
The café feels like the natural next step in our Pembrokeshire journey.
A Launch to Remember!
We’re not just opening quietly…
We’re celebrating properly.
On launch day, we’ll have:
Free Tea and Coffee
Scones, with Jam and Cream
A very warm welcome (dogs included, obviously!)
This is going to be a real community moment — and we want you there.
Be Part of the Beginning
If you’ve ever bought a jar,
If you’ve ever shared a post,
If you’ve ever popped into the shop,
If you’ve supported us in any way,
This café is as much yours as it is ours.
We’d love you to come and see what we’ve built.
Mark yourself as “Going” so you don’t miss anything.
The Next Chapter Starts Now
From Growing and making, to serving and sharing,
From kitchen table to farm shop,
From preserves to plates,
From small beginnings to something truly special,
We can’t wait to welcome you through the doors.
Anne-Marie, Richard, Sally and The Paddock Team x